Post by account_disabled on Mar 6, 2024 23:42:57 GMT -5
How to maximize Marketing & Sales efforts through the automation of related processes? Marketing automation is a methodological solution which, through a combination of activities, technology and processes , allows you to completely automate numerous work steps related to digital marketing & sales, with a view to both demand generation and sales finalisation. The automation of repetitive procedures and activities is triggered by a set of predefined conditions , depending on the different behaviors of users who interact with the brand (from a simple visit to the site to filling out a form, registering for a webinar, etc.). The most advanced marketing automation platforms , such as HubSpot , offer a vast range of features linked to interaction with users and aimed at transforming them into customers: let's think about the management of email marketing activities , sending workflows focused on gated content of possible in-depth analysis of user needs, the optimization and testing of landing pages and compilation forms, the lead management processes that implement the qualification of leads that are transformed from cold to qualified, and much more.
Horsa Group: a successful case study To better understand how Marketing and Sales can benefit enormously Germany Phone Number from the automation of their relevant processes, let's examine the case study of Horsa Group , a system integrator that designs ICT solutions for businesses. The project, managed by Digital360Hub, involved the introduction of marketing automation in the company to assist marketing and sales in lead generation and lead management processes . Let's see some of the project needs : A targeted increase in the contact database; The profiling of such contacts on the basis no longer just of personal data, but of interests; The personalization of messages, with a view to reducing the load on the database; The creation of a flow of "warm" leads , i.e. contacts with clear and recognized interests, from Marketing to Sales.
Horsa was obviously already equipped with a well-structured and functioning initial platform ecosystem, which was easily connected to Hubspost. As a further set up action, all the touch-points were integrated into HubSpot , a blog and a structured database were created , then appropriately clustered. Let's see some of the activities carried out, specifically the nurturing strategies for Marketing and Sales. Nurturing workflows on the marketing side The general strategy implemented involved the creation of specific automations and nurturing flows, both on the marketing and sales side , directly linked to the needs expressed by Horsa. The aim of automatic email nurturing flows is to make the lead download content that can increase his engagement, to warm him up and make him ready for the next commercial phase.
Horsa Group: a successful case study To better understand how Marketing and Sales can benefit enormously Germany Phone Number from the automation of their relevant processes, let's examine the case study of Horsa Group , a system integrator that designs ICT solutions for businesses. The project, managed by Digital360Hub, involved the introduction of marketing automation in the company to assist marketing and sales in lead generation and lead management processes . Let's see some of the project needs : A targeted increase in the contact database; The profiling of such contacts on the basis no longer just of personal data, but of interests; The personalization of messages, with a view to reducing the load on the database; The creation of a flow of "warm" leads , i.e. contacts with clear and recognized interests, from Marketing to Sales.
Horsa was obviously already equipped with a well-structured and functioning initial platform ecosystem, which was easily connected to Hubspost. As a further set up action, all the touch-points were integrated into HubSpot , a blog and a structured database were created , then appropriately clustered. Let's see some of the activities carried out, specifically the nurturing strategies for Marketing and Sales. Nurturing workflows on the marketing side The general strategy implemented involved the creation of specific automations and nurturing flows, both on the marketing and sales side , directly linked to the needs expressed by Horsa. The aim of automatic email nurturing flows is to make the lead download content that can increase his engagement, to warm him up and make him ready for the next commercial phase.