Post by nadinenadine on Mar 4, 2024 4:08:42 GMT -5
Which SEO techniques should be applied to copywriting in order to optimize texts? There are many precautions you need to take and the issue becomes more complicated if you consider that you must always apply them naturally and creatively. 1. Know the search intent A mistake that SEO Copywriters often make is to optimize content for a specific keyword, without giving due consideration to the real search intent behind it. Over the years, in fact, Google has developed the ability to increasingly understand the research intent that animates the queries and keywords that people type. Search intent influences – and clearly – the results that Google produces in the SERPs. This is why, in addition to knowing the keywords with which to optimize your texts and get more traffic to the website, you must know the true search intent that drives people. And you have to optimize the texts in relation to this research intent . More than a function of keywords. Search intent: what it is and how to optimize content Search intent refers to the real and concrete reason why people type that question into Google and use those keywords.
Why are they searching? Do they want to find answers to their questions and receive more information? Or do they want to find that particular website? Or do they need to buy something? There are 4 types of search intent and it is from these that you must build your strategic SEO Copywriting plan. Now I would understand why. Informative search intent In this case people have a question and want to find the right answer. I am looking for Loan Phone Number List information, insights and advice . Do you have to contact these people? Your task as an SEO Copywriter is to delve into the topic of their interest in detail, remembering that this search intent has high volumes of traffic but low conversion levels because it intercepts people who are in the initial phase of the sales funnel. Navigational search intent This is the case where people are looking for exactly your website because they already know your products or services and/or your brand. An example? In my case they could look for Copywriter Ludovica De Luca .
You will understand well how this search intent has a low volume of traffic but high conversion rates . Transactional search intent In this case, users who type a query want to perform a very specific action : purchase, subscribe to the newsletter, download a resource. This search intent has a high conversion value , as it intercepts people who are already ready to purchase. An example? Purchase SEO tool . Commercial investigation intent This is the case of people who want to purchase a product or service but will not do so immediately . They need a longer period of time to convince themselves to buy the product/service. Examples of searches of this type are: what is the best SEO tool? What is the best air conditioner? As in the case of transactional searches, the value of the traffic acquired is very high because the people intercepted are now at a very advanced stage of the sales funnel. How to understand people's search intent? By carefully analyzing the keywords they use on Google. Words like information, like, the best way, tell you that these are informational searches. Words like purchase , discount , deal tell you that people are inclined to purchase. So their search intent is transactional or commercial.
Why are they searching? Do they want to find answers to their questions and receive more information? Or do they want to find that particular website? Or do they need to buy something? There are 4 types of search intent and it is from these that you must build your strategic SEO Copywriting plan. Now I would understand why. Informative search intent In this case people have a question and want to find the right answer. I am looking for Loan Phone Number List information, insights and advice . Do you have to contact these people? Your task as an SEO Copywriter is to delve into the topic of their interest in detail, remembering that this search intent has high volumes of traffic but low conversion levels because it intercepts people who are in the initial phase of the sales funnel. Navigational search intent This is the case where people are looking for exactly your website because they already know your products or services and/or your brand. An example? In my case they could look for Copywriter Ludovica De Luca .
You will understand well how this search intent has a low volume of traffic but high conversion rates . Transactional search intent In this case, users who type a query want to perform a very specific action : purchase, subscribe to the newsletter, download a resource. This search intent has a high conversion value , as it intercepts people who are already ready to purchase. An example? Purchase SEO tool . Commercial investigation intent This is the case of people who want to purchase a product or service but will not do so immediately . They need a longer period of time to convince themselves to buy the product/service. Examples of searches of this type are: what is the best SEO tool? What is the best air conditioner? As in the case of transactional searches, the value of the traffic acquired is very high because the people intercepted are now at a very advanced stage of the sales funnel. How to understand people's search intent? By carefully analyzing the keywords they use on Google. Words like information, like, the best way, tell you that these are informational searches. Words like purchase , discount , deal tell you that people are inclined to purchase. So their search intent is transactional or commercial.