Post by akabborakabbor on Feb 28, 2024 0:10:25 GMT -5
You don't need an expert's analysis to notice the continuous turmoil that characterizes the social network ecosystem. Every year we see platforms being created with objectives and functions different from those already present online and we see some quickly go out of fashion. Starting from this context made of certainties, trends and some imponderable variables, we are going to analyze, through a survey carried out by HubSpot , what a brand that wants to plan an effective social media strategy for 2022 should expect . You might be interested in: "The advertising statistics of 2021: let's analyze what happened " 1st challenge: which social networks should you invest in? social media marketing trends This question requires increasingly careful reflection from year to year.
To give a useful answer, let's take into consideration the interviews conducted by HubSpot with 500 social media marketers. 26% of specialists say that the biggest challenge in 2022 is understanding which platforms to invest time and resources in, because Chinese Student Phone Number List it is increasingly clear that the most popular social networks are not always those that return the greatest ROI . To create a marketing strategy that gives advantages to your brand you must set your new objectives and understand where the audience useful for your business is present . You don't have to immediately set aside those social networks that seem to be populated only by an audience that isn't currently suited to what you're selling.
HubSpot Senior Manager of Social Media, Kelly Hendrickson, referring to TikTok, Instagram Reels, Snapchat, states that: “The data shows that generally each of these channels skews toward a younger audience base. While it may seem less opportunistic if your audience is older, remember, your audience of tomorrow could be on these platforms . 24% of social media marketers say creating engaging content will continue to be a challenge in 2022. Quality content is and will be the essential tools to engage followers and always keep them close to your brand. To create truly engaging ones you need to invest budget and resources. The best thing you can do is make the most of the content, trying to get the most results from what you publish on your social networks.
To give a useful answer, let's take into consideration the interviews conducted by HubSpot with 500 social media marketers. 26% of specialists say that the biggest challenge in 2022 is understanding which platforms to invest time and resources in, because Chinese Student Phone Number List it is increasingly clear that the most popular social networks are not always those that return the greatest ROI . To create a marketing strategy that gives advantages to your brand you must set your new objectives and understand where the audience useful for your business is present . You don't have to immediately set aside those social networks that seem to be populated only by an audience that isn't currently suited to what you're selling.
HubSpot Senior Manager of Social Media, Kelly Hendrickson, referring to TikTok, Instagram Reels, Snapchat, states that: “The data shows that generally each of these channels skews toward a younger audience base. While it may seem less opportunistic if your audience is older, remember, your audience of tomorrow could be on these platforms . 24% of social media marketers say creating engaging content will continue to be a challenge in 2022. Quality content is and will be the essential tools to engage followers and always keep them close to your brand. To create truly engaging ones you need to invest budget and resources. The best thing you can do is make the most of the content, trying to get the most results from what you publish on your social networks.