Post by nelsonelias on Feb 26, 2024 23:06:04 GMT -5
Essentially a complete and structured web page to be indexed on the basis of a generic and relevant keyword , compared to the "long tail" variants related to it. All this because the world of SEO and simultaneously that of Inbound Marketing are constantly evolving . Over the past two years, marketers have seen a rapid increase in the localization and personalization of Google search results, along with the application of artificial intelligence (AI) systems in relation to users' search queries. While these advances offer users better results, they have simultaneously revolutionized traditional positioning systems , forcing SEO experts to look for other ways to increase the relevance of websites. The development of Pillar Pages thanks to HubSpot HubSpot , the absolute leader among Inbound Marketing software, has explored a new type of approach to SEO , coining the terms " Pillar Page " and " Cluster Topic ".
Those responsible for the platform have, in practice, introduced a dedicated tool within the software and subsequently, as usual, decided to share with global marketers what has been tested, proven and adapted to the market. Screenshot 2020-02-20 at 15.30.37 (2) What makes a Pillar Page effective The fundamental prerequisite for a Pillar Page is first and foremost one: the completeness of the content. In fact, a Pillar Country Email List Page is much longer and more complete than a normal web page or blog post. Although the length of content is not an absolute factor within the latest SEO doctrines, numerous studies have shown that long content is more likely to appear on the first page of search engines depending on the reference keywords. A 2012 study by SerpIQ examined 20,000 search results and identified that the average length of the top 10 results consisted of content of at least 2,000 words, which is the standard length of a Pillar . Page. Read Also: " Steps to make a Pillar Page effective " Screenshot 2020-02-20 at 15.26.37 The reason why longer content is more effective Screenshot 2020-02-20 at 15.
The main objective of a Pillar Page is to create authority for the brand and, at the same time, classify a given topic on the web in the best possible way. To do this, the longer the text and the more accurate it is in all its possible variations, the greater the chances of success. Not only . Longer content tends to receive more social sharing and backlinks. This means that longer content has a better chance of ranking higher for certain keywords over time. The time factor is important because it is the basis of those commercial strategies destined to last for a medium and long term. Where to start from , then? From the ability to write exhaustively on a given topic. In summary : if you have the opportunity to explain an interesting topic from top to bottom and combine it with data, references, examples and practical cases, you will almost certainly end up with an effective Pillar Page, particularly useful for your target. Would you like to receive dedicated consultancy to learn about the main news on Inbound Marketing and the most effective techniques for Lead Generation? Our specialists are at your disposal.
Those responsible for the platform have, in practice, introduced a dedicated tool within the software and subsequently, as usual, decided to share with global marketers what has been tested, proven and adapted to the market. Screenshot 2020-02-20 at 15.30.37 (2) What makes a Pillar Page effective The fundamental prerequisite for a Pillar Page is first and foremost one: the completeness of the content. In fact, a Pillar Country Email List Page is much longer and more complete than a normal web page or blog post. Although the length of content is not an absolute factor within the latest SEO doctrines, numerous studies have shown that long content is more likely to appear on the first page of search engines depending on the reference keywords. A 2012 study by SerpIQ examined 20,000 search results and identified that the average length of the top 10 results consisted of content of at least 2,000 words, which is the standard length of a Pillar . Page. Read Also: " Steps to make a Pillar Page effective " Screenshot 2020-02-20 at 15.26.37 The reason why longer content is more effective Screenshot 2020-02-20 at 15.
The main objective of a Pillar Page is to create authority for the brand and, at the same time, classify a given topic on the web in the best possible way. To do this, the longer the text and the more accurate it is in all its possible variations, the greater the chances of success. Not only . Longer content tends to receive more social sharing and backlinks. This means that longer content has a better chance of ranking higher for certain keywords over time. The time factor is important because it is the basis of those commercial strategies destined to last for a medium and long term. Where to start from , then? From the ability to write exhaustively on a given topic. In summary : if you have the opportunity to explain an interesting topic from top to bottom and combine it with data, references, examples and practical cases, you will almost certainly end up with an effective Pillar Page, particularly useful for your target. Would you like to receive dedicated consultancy to learn about the main news on Inbound Marketing and the most effective techniques for Lead Generation? Our specialists are at your disposal.